News Summary
Big Machine Label Group is poised to celebrate its 20th anniversary with a major concert on Lower Broadway in Nashville. The event will feature performances from notable artists, honoring military and frontline heroes, and marks the kickoff of the Borchetta Bourbon Music City Grand Prix. The celebration aims to thank the Nashville community and fans for their support over the years, showcasing the label’s significant contributions to the music industry.
Nashville, TN – Big Machine Label Group is set to celebrate its 20th anniversary with a star-studded concert on August 29, 2025. The event will take place on Lower Broadway in downtown Nashville and marks the official kickoff to the Borchetta Bourbon Music City Grand Prix NTT INDYCAR SERIES Championship weekend.
The concert will showcase a diverse lineup of artists, including notable names such as Riley Green, Sheryl Crow, Brett Young, The Band Perry, RaeLynn, Danielle Bradbery, Jack Ingram, Jimmy Wayne, and rising talent Preston Cooper. In addition to the concert, the fifth annual Freedom Friday event will honor military members, police, fire, first responders, and frontline heroes. Last year’s Freedom Friday attracted more than 118,000 attendees, making it a highlight of the festivities.
This milestone event not only celebrates the label’s achievements but also serves as a heartfelt thank you to the Nashville community and its fans. VIP viewing tickets for the concert are available for purchase, allowing attendees to enjoy a premium experience amidst an exciting lineup of performances.
Big Machine Label Group, founded by Scott Borchetta on September 1, 2005, has made a significant impact on the music industry over the past two decades. The label has sold over 226 million albums and boasts an impressive collection of 185 No. 1 songs. Throughout its history, artists from the label have garnered accolades, including 76 Grammy nominations, 54 Academy of Country Music Awards, and 28 Country Music Association Awards.
The Borchetta Bourbon Music City Grand Prix, taking place on August 30-31 at the Nashville Superspeedway, enhances the celebratory atmosphere of the weekend. Coincidentally, Borchetta Bourbon was introduced in 2021 by Big Machine Distillery, aligning with the inaugural Big Machine Grand Prix and emphasizing the brand’s commitment to both music and community engagement.
The celebration concert and related events promise to not only highlight the talents and contributions of the artists but also to strengthen the bonds within the Nashville community. For those looking to participate in this historic celebration, the concert is free to the public, with VIP packages available for a more exclusive experience.
As Big Machine Label Group marks this significant milestone, the concert serves as a reminder of the label’s influence on the music scene and its ongoing relationship with fans and the city of Nashville. The anniversary celebration is anticipated to be a memorable occasion, commemorating 20 years of musical success and community spirit.
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Additional Resources
- Visit Music City: Freedom Friday Big Machine 20 Event
- Big Machine Label Group: 20 Years Celebration Concert
- Music Row: Big Machine’s 20th Anniversary Bash
- Wikipedia: Big Machine Records
- Billboard: Big Machine 20-Year Anniversary Show
Author: HERE Nashville
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