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Mountain Dew Celebrates Tennessee Roots with Nashville Takeover

Guests enjoying the Mountain Dew Nashville takeover at a honky-tonk.

News Summary

Mountain Dew will host the Tennessee Original Takeover every weekend in August at Ole Red and Category 10 in Nashville. The events will feature themed decor, cocktails, interactive activities, and live music, celebrating the beverage’s Tennessee heritage. Free admission makes it an attractive option for locals and tourists looking to experience Nashville’s vibrant nightlife.


Nashville, TN – Every weekend in August, Mountain Dew will take over two iconic honky-tonks in Nashville, Ole Red and Category 10, in a celebration of its Tennessee roots. The event, called the Tennessee Original Takeover, aims to spotlight the beloved Mountain Dew beverage, which hails from the state.

The takeover events occur every Thursday, Friday, and Saturday from August 8 through September 28, featuring a lively atmosphere infused with Mountain Dew-themed decor and a variety of interactive activities. Admission to these events is free, making it an accessible option for both residents and visitors looking to enjoy Nashville’s vibrant nightlife.

Participants can enjoy a selection of fun cocktails and mocktails inspired by Mountain Dew. Interactive photo booths will be available for guests to capture their memories, along with custom Mountain Dew merchandise that will be up for grabs throughout the events. Giveaways and a diverse music lineup will enhance the festive experience, appealing to a wide audience of music lovers.

Specific dates for the Mountain Dew takeover are set for Friday, August 8 to Saturday, August 9, and then every weekend thereafter, concluding on Sunday, September 28. The pre-season home opener for the events will occur on Friday, August 22. This strategic timing aligns well with the summer tourism season in Nashville, drawing in crowds eager to experience the dynamic atmosphere that the city is known for.

Those planning to attend are encouraged to subscribe for updates on new restaurants, events, and activities in Nashville, allowing them to stay informed and make the most of their visit. Event organizers emphasize the positivity surrounding Nashville’s culture and community, urging people to engage with the events rather than resorting to self-promoting or negative commentary.

As a Tennessee original, Mountain Dew is more than just a beverage; it has become synonymous with the state’s culture. The takeover not only caters to fans of the drink but also fosters a sense of community by bringing together people from all walks of life for a shared celebration. Customized events such as this highlight Nashville’s dedication to promoting local brands and supporting local business, further enriching the cultural landscape of the city.

As Nashville continues to thrive as a musical and entertainment hub, events like the Tennessee Original Takeover contribute to the city’s broad appeal. They encourage individuals to explore what Nashville has to offer while also highlighting locally relevant brands and products.

For both locals and tourists, Mountain Dew’s takeover events at Ole Red and Category 10 present an enticing opportunity to dive into the summer festivities. With an engaging musical lineup and a welcoming atmosphere, the events are expected to draw large crowds every weekend throughout August and September, further solidifying Nashville’s reputation as a key destination for entertainment and fun.

In conclusion, Mountain Dew’s Tennessee Original Takeover offers a unique experience that takes full advantage of Nashville’s vibrant nightlife scene, creating a unique blend of music, culture, and local flavor that is sure to resonate with anyone looking to enjoy their time in the city. The mixture of free admission and an array of exciting activities makes these events a must-visit for anyone in the area during the summer months.

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Mountain Dew Celebrates Tennessee Roots with Nashville Takeover

HERE Nashville
Author: HERE Nashville

The NASHVILLE STAFF WRITER represents the experienced team at HERENashville.com, your go-to source for actionable local news and information in Nashville, Davidson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as CMA Fest, Bonnaroo Music & Arts Festival, and Nashville Pride Festival. Our coverage extends to key organizations like the Nashville Area Chamber of Commerce and Nashville Health Care Council, plus leading businesses in healthcare, automotive, and technology that power the local economy such as HCA Healthcare, Bridgestone Americas, and Asurion. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HEREMemphis.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.

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Ben Young

Author: HERE Nashville The NASHVILLE STAFF WRITER represents the experienced team at HERENashville.com, your go-to source for actionable local news and information in Nashville, Davidson

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