Nashville, TN, August 27, 2025

News Summary

Proforma’s Annual Service Project brought over 120 attendees together in Nashville to support the W.O. Smith Nashville Music School. Volunteers assembled 400 personalized welcome bags with essential school supplies for local music students and contributed over $30,000 in donations, fostering community support and engagement in music education.

Nashville Hosts Proforma’s Annual Service Project Supporting Local Music School

Nashville, Tennessee hosted Proforma’s Annual Service Project during the 2025 Proforma Convention and Family Reunion, partnering with the W.O. Smith Nashville Music School to provide essential items to local students. This nonprofit organization specializes in offering affordable music instruction to low-income children, serving over 400 students each year with the help of more than 200 volunteer instructors.

More than 120 attendees from the convention participated in the service project, assembling 400 personalized welcome bags for students. Each bag included folders, writing instruments, water bottles, and other necessary supplies aimed at equipping students for their first lessons of the school year. Alongside the welcome bags, participants also contributed by writing more than 400 letters of encouragement directed to both students and teachers.

Proforma’s efforts resulted in generating over $30,000 in combined financial and in-kind donations for the W.O. Smith Nashville Music School, highlighting the organization’s commitment to supporting music education in the community.

The Annual Service Project marked the start of the Women’s Session at the convention, which was open to all attendees and their guests. The session featured a keynote address by Dr. Valerie Cordero, the Executive Director of the W.O. Smith Nashville Music School, along with a roundtable discussion that showcased women leaders within the industry and a networking luncheon designed to foster connections among participants.

Vanessa Edwards, the Director of Business Development at Proforma, emphasized the importance of such initiatives, stating that they reflect the organization’s pride in contributing positively to the community through music. Michelle Dalton, Senior Vice President of Owner and Supplier Success at Proforma, noted the significance of establishing a partnership with the W.O. Smith Nashville Music School, as it enables Proforma to directly impact local youth through music.

Proforma is recognized as one of the leading distributors in the promotional products industry, ranking fourth overall, with promotional products revenue reaching $662 million for the year 2024. This annual service project highlights the company’s dedication not only to business success but also to community engagement and support.

Background on W.O. Smith Nashville Music School

The W.O. Smith Nashville Music School plays a vital role in the community by providing music education to families in need. It operates on the belief that all children should have access to music instruction, regardless of their economic status. The school’s large network of volunteer instructors enhances its ability to reach students and deliver valuable music education, fostering a love for music and creativity among Nashville’s youth.

Conclusion

The successful execution of the Annual Service Project at Proforma’s convention reflects a strong commitment to community support through music education. Initiatives like this not only assist local students but also inspire corporate responsibility among attendees and the wider community.

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Additional Resources

• ASICentral: Proforma Supports Nashville Music Nonprofit
• News Channel 5: Nashville Music School Offering Lessons for 50 Cents
• Music Row: Dr. Valerie Cordero Named Executive Director of W.O. Smith Music School
• Tennessean: Belmont University on Best Music Schools List
• Nashville Lifestyles: The 2025 School Guide for Nashville
• Wikipedia: Music Education
• Google Search: Music Schools Nashville
• Google Scholar: Music Education Nonprofits
• Encyclopedia Britannica: Music Education
• Google News: Music Education Funding

Author: HERE Nashville

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