Nashville, TN, September 28, 2025
News Summary
Toys ‘R’ Us has reopened a location at the Tanger Outlets in Nashville, marking its return to Middle Tennessee. The 4,000-square-foot holiday pop-up shop, which opened on September 25, is aimed at creating family shopping experiences during the holiday season while featuring popular toy brands such as Lego, Barbie, and Nerf. The store is part of Toys ‘R’ Us’s revitalization efforts after its bankruptcy and aims to provide a convenient destination for holiday gifts.
Nashville, TN — Toys “R” Us has officially reopened a location at the Tanger Outlets in Nashville, marking the brand’s return to the area after several years. The store opened its doors on September 25, 2025, and serves as the first Toys “R” Us in Middle Tennessee since the company closed all U.S. stores following bankruptcy in 2018.
The new store is a 4,000-square-foot holiday pop-up shop designed to cater to families looking for a convenient source of holiday gifts and toys. Featuring a wide array of popular toy brands, the store has products from Lego, Barbie, Hot Wheels, Nerf, and Paw Patrol, as well as offerings in books, puzzles, electronics, and action figures.
The marketing director at Tanger Nashville indicated that the aim of opening this location is to create new memories for families. The shop seeks to become a one-stop shopping destination in time for the holiday season, enhancing the shopping experience for both locals and visitors at the Tanger Outlets.
Toys “R” Us has undergone significant changes in recent years. The company fell into bankruptcy in 2018, leading to the closure of its stores across the United States. Since that time, Toys “R” Us has primarily operated an online business and partnered with other retailers, including Macy’s, to sustain brand presence.
In the wake of bankruptcy, Toys “R” Us was acquired by Tru Kids Inc. during a liquidation sale. Under its new ownership, two stores opened in late 2019, but these locations were subsequently closed due to the COVID-19 pandemic.
In 2021, WHP Global purchased controlling interest in Tru Kids, Inc. to help revitalize the Toys “R” Us brand. Recently, the company announced a partnership with Go! Retail Group to establish new flagship stores and launch pop-up locations across the nation, with the Nashville shop being among these recent developments.
The reopening of the Nashville location coincides with other new store openings at Tanger Outlets, which recently added brands such as HEYDUDE and Johnston & Murphy, expanding its retail offerings.
Key Features of the New Toys “R” Us Location
- Location: Tanger Outlets, Nashville
- Opening Date: September 25, 2025
- Store Size: 4,000 square feet
- Featured Brands: Lego, Barbie, Hot Wheels, Nerf, Paw Patrol
- Other Products: Books, puzzles, electronics, action figures
- Store Type: Holiday pop-up shop
- Aimed at: Family shopping experiences during the holiday season
- Recent Revitalization: Partnership with Go! Retail Group
Background on Toys “R” Us
Toys “R” Us was once a dominant retailer in the toy industry until it faced financial struggles that led to widespread store closures in 2018. The company has since been working to recover with plans for new stores and partnerships, increasingly focusing on catering to modern shopping behaviors. With its latest opening in Nashville, Toys “R” Us aims to reestablish itself as a leading destination for families looking for quality toys and gifts this holiday season.
FAQ Section
What is the location of the new Toys “R” Us store?
The store is located at Tanger Outlets in Nashville.
When did the Toys “R” Us store open?
The store opened on September 25, 2025.
What is the size of the new Toys “R” Us store?
The store is a 4,000-square-foot holiday pop-up shop.
What kinds of products can customers find at the store?
The store features a variety of popular toy brands, including Lego, Barbie, Hot Wheels, Nerf, and Paw Patrol. It also showcases books, puzzles, electronics, and action figures.
What is the purpose of reopening the Toys “R” Us store?
The opening aims to create new memories for families and serve as a one-stop shopping destination for holiday gifts and toys.
What happened to Toys “R” Us prior to this reopening?
The company fell into bankruptcy and closed all U.S. stores in 2018. Since then, Toys “R” Us has primarily operated online and used partnerships with retailers like Macy’s.
Who owns Toys “R” Us now?
The brand was purchased by Tru Kids Inc. during a liquidation sale, and later WHP Global acquired controlling interest in Tru Kids, Inc. in 2021 to help revitalize the brand.
Key Features Summary
| Feature | Details |
|---|---|
| Location | Tanger Outlets, Nashville |
| Opening Date | September 25, 2025 |
| Store Size | 4,000 square feet |
| Featured Brands | Lego, Barbie, Hot Wheels, Nerf, Paw Patrol |
| Other Products | Books, puzzles, electronics, action figures |
| Store Type | Holiday pop-up shop |
| Aimed at | Family shopping experiences during the holiday season |
| Recent Revitalization | Partnership with Go! Retail Group |
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Additional Resources
- WSMV: Toys R Us Opens Nashville Store
- Tennessean: Toys R Us Nashville Holiday Shop
- WKRN: Toys R Us Opens Location at Tanger Outlets
- Google Search: Toys R Us Nashville
- Patch: Will Toys R Us Liquidation Sales Begin Today?
- Encyclopedia Britannica: Toys R Us
Author: HERE Nashville
The NASHVILLE STAFF WRITER represents the experienced team at HERENashville.com, your go-to source for actionable local news and information in Nashville, Davidson County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as CMA Fest, Bonnaroo Music & Arts Festival, and Nashville Pride Festival. Our coverage extends to key organizations like the Nashville Area Chamber of Commerce and Nashville Health Care Council, plus leading businesses in healthcare, automotive, and technology that power the local economy such as HCA Healthcare, Bridgestone Americas, and Asurion. As part of the broader HERE network, including HEREBristol.com, HEREChattanooga.com, HEREKnoxville.com, and HEREMemphis.com, we provide comprehensive, credible insights into Tennessee's dynamic landscape.
