News Summary
Nashville’s music scene gets a boost as Mallory Michaels is named Vice President of Radio Marketing & Promotion at Sony Music Nashville. With a proven track record and fresh goals, Michaels is poised to enhance artist visibility and achieve commercial success for country music talents. This strategic restructuring at Sony Music aims to strengthen artist development and elevate the brand’s presence in the industry.
Nashville Welcomes New Leadership in Radio Marketing!
Nashville has always been the epicenter of country music, and now, with a recent change at Sony Music Nashville, the energy is even more electric! Mallory Michaels has just been elevated to the prestigious role of Vice President of Radio Marketing & Promotion. This shift is not only exciting for Michaels, but it’s a thrilling development for the artists and fans alike.
The Journey to the Top
Before making this significant leap, Michaels held the title of Senior Director of Promotion at RCA Nashville. During her time there, she made quite an impression with her unwavering dedication to artists and the innovative strategies she developed. Now that she’s stepping into her new role, she will be responsible for creating and executing national radio promotion plans for all the talented artists signed to Sony Music Nashville. This includes supporting both the Columbia Nashville and RCA Nashville labels!
Big Goals Ahead
In her new position, Michaels is set to work closely with a dynamic team of regional promotion experts. Together, they’ll craft tailor-made campaigns to boost airplay numbers, enhance artist visibility, and ensure commercial success for all the creators at Sony Music Nashville. There’s a lot on her plate, but with a track record like hers, it’s clear she’s ready for the challenge!
A Proven Track Record
Michaels joined the Sony Music Nashville family in May 2018, and her influence has been nothing short of remarkable. She initially focused on promotion in the Midwest and Southwest regions for RCA Nashville. Under her leadership, the RCA Nashville team scored numerous No. 1 hits, and artists like Chris Young, Kane Brown, Miranda Lambert, and Old Dominion have all risen to great heights with her guidance.
Among her notable accomplishments are the recent record-breaking singles by Nate Smith, including the hit “Whiskey On You”, which ruled the charts for an astounding ten weeks. Plus, she helped propel Corey Kent to his first No. 1 single with “Wild As Her”, from his debut album. It’s clear that Michaels has a golden touch when it comes to promoting country music talent!
Earlier Career Highlights
Before making waves at Sony Music Nashville, Michaels honed her skills at Warner Music Nashville, where she served as the Director of Promotion for the Midwest and Northeast. In her four years there, she not only led numerous artists to achieve No. 1 songs and platinum records but also played a pivotal role in launching Red Bow Records. With such a rich background, there’s no doubt that her expertise will take Sony Music Nashville to new heights!
Exciting Changes Ahead for Sony Music Nashville
Alongside Michaels’ promotion, Sony Music Nashville recently announced a realignment in its promotion teams. This strategic move aims to enhance artist development at local and regional levels, ensuring that their talent remains at the forefront of the industry. Promotion teams will now work more closely with the SMN marketing team, focusing on building brand partnerships, engaging with communities, and activating exciting digital campaigns.
The new organizational structure is designed to bolster the efforts of everyone involved. Lyndsay Church will oversee promotion for Arista, Lauren Longbine will head up Columbia, and of course, Mallory Michaels will take the reins for RCA Nashville. The updated Promotion and Artist Development department features a lineup of key staff members, all dedicated to nurturing the fantastic talent that Sony Music Nashville represents.
What’s Next?
With a strong leader like Mallory Michaels at the helm of Radio Marketing & Promotion, there’s much to look forward to in Nashville’s evolving music scene. Fans can expect more chart-topping hits, cross-country tours, and unforgettable performances from their favorite artists. One thing’s for sure, it’s an exciting time to be part of the country music community!
Deeper Dive: News & Info About This Topic
HERE Resources
Dennis Reese Appointed SVP of Radio Marketing at Sony Music Nashville
Additional Resources
- MusicRow: Sony Music Nashville Elevates Mallory Michaels
- Wikipedia: Radio Promotions
- MusicRow: Sony Music Nashville Realigns Promotion Teams
- Google Search: Sony Music Nashville
- The Country Note: Miranda Lambert Celebrates Multi-Platinum Certifications
- Google Scholar: Country Music Promotion
- MusicRow: Miranda Lambert Celebrates Multi-Platinum Achievements
- Encyclopedia Britannica: Country Music
- Google News: Country Music News
Author: HERE Nashville
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